Sweetness isn’t just a film—it’s a layered, unsettling portrait of fame, grief, fixation, and the stories we tell ourselves. A decade in the making, Emma Higgins’ feature debut is a SXSW standout that showcases her bold, genre-bending storytelling. Blending nostalgia, teenage angst, and a striking visual style, the film explores the murky territory between admiration and obsession—creating characters so fully realized they feel like people you know, yet so complex that audiences will be left questioning how they should feel about them. Its visual language shifts between moments of deep
Few projects at this year’s SXSW are likely to strike a chord quite like Mix Tape, a poignant and transportive story about love, music, and the weight of nostalgia. Featuring a stellar cast, including Jim Sturgess (Across the Universe, Cloud Atlas) and newcomer Rory Walton-Smith, who makes a striking debut, the series seamlessly weaves past and present. Alongside them, Teresa Palmer (A Discovery of Witches, Hacksaw Ridge) and Florence Hunt (Bridgerton) bring depth and nuance to Alison across two timelines. Set in Sheffield in 1989, Mix Tape follows teenagers Daniel
From breaking barriers as the first Filipina to walk in Arab Fashion Week to delivering chart-topping hits like “Amakabogera” and “Kakayanin Kaya,” MayMay Entrata has created a paradise of her own across music, film, and fashion. A multi-talented performer, she has captivated audiences with her infectious energy, bold creative vision, and unwavering authenticity. Her impact has been recognized with numerous accolades, including a nomination for Best Asia Act at the MTV EMAs, reinforcing her status as a rising global star. Now, with her latest single “Paradise,” MayMay is embracing a
Few filmmakers capture the raw, unfiltered essence of a place quite like José María Cabral. A trailblazing director and screenwriter from the Dominican Republic, Cabral has built a career on telling bold, socially charged stories that challenge perceptions and ignite conversation. From his breakout Sundance hit Carpinteros to the gripping Perejil, he has established himself as a visionary force in Dominican cinema. Now, with his latest documentary, 42nd Street, premiering at SXSW 2025, he turns his lens toward the electrifying, chaotic, and deeply human world of La 42—a 600-meter stretch