Spotify and Higher Ground Release “The Big Hit Show” Podcast With Its First Focus on Twilight

Spotify and Higher Ground, The Obamas media company, released a new podcast today. The Big Hit Show will take listeners on an epic journey that spans genres, mediums, and generations to explore what happens when a wildly successful piece of pop culture gets so big that it changes the world. The series will feature four chapters, each dedicated to unpacking the genesis and impact of a “new classic” in entertainment and culture through in-depth conversations with the visionaries who created them and the fans responsible for their legacy.

In its first season, The Big Hit Show will look at Twilight, the teenage vampire romance novel turned multi-billion-dollar movie franchise that has been revisited in the TikTok age; and To Pimp a Butterfly, Kendrick Lamar’s Grammy-Award, emotionally complex album that fans are still unpacking half-a-decade later.

You can check out the first two episodes here and dive back into the world of Twilight!